Net Zero Methodology for Hotels

The Net Zero Methodology for Hotels aims to define net zero for the broader benefit of the hotel industry as well as travel and tourism.

Net zero is becoming a real business need and trend, championed by the investor community and embraced by companies and governments around the world.

The methodology has been developed to support hotels and the wider hotel industry as they seek to make net zero commitments and take action against them. It sets out a recommended approach which is relevant for hotel companies of any size but can be adapted as necessary to align with specific requirements of individual companies.

The methodology was developed in a joint initiative between Greenview, Tourism Declares, the Pacific Asia Travel Association (PATA), Sustainable Hospitality Alliance and the World Travel & Tourism Council (WTTC), supported by an advisory group of experts from hotel companies around the world, and input from a wide range of stakeholders. It was launched as part of the Glasgow Declaration at COP 26 in Glasgow. This First Edition will be reviewed and updated as the net zero landscape evolves.

The Methodology is supported by a Summary and Practical Guide to Getting Started.

Net Zero Methodology for Hotels (external link)

Net Zero Methodology for Hotels - Summary (external link)

Net Zero Methodology for Hotels - Practical Guide to Getting Started (external link)

Source: Greenview

Top players in the hotel industry build inclusive sustainability framework accessible for all hotels

NH Hotel Group, Radisson Hotel Group and other leading groups with 25,000 hotels in total, are launching an initiative to set common definition of hotel sustainability to drive responsible travel and tourism.

In a unique cooperation between the World Travel & Tourism Council (WTTC), the Sustainable Hospitality Alliance (SHA) and leading hotel companies, in consultation with distribution partners and key tourism and travel stakeholders, the hotel industry celebrates a responsible return to business with an initiative to raise the global basic level of hotel sustainability in a clear and transparent manner for all travellers and stakeholders.

The Basic Sustainability framework will critically deliver on a common starting point for hotel sustainability that is accessible to all hotel actors worldwide– whether they are part of large international group or independent hotels. Providing this common understanding for all hotels worldwide with actions that have a positive impact on planet and people will drive real change by stimulating the demand for responsible travel.

The Basic Sustainability framework reinforces and works in complement to SHA’s Pathway to Net Positive Hospitality, which aims to enable every hotel to improve their impact, whatever their starting point on their sustainability journey, and will encompass four clear stages and practical tools that guide the industry towards a regenerative impact on our planet.

In the coming months, the hotel groups having joined in this initiative, will work in close alignment with the WTTC, SHA and key stakeholders, on finalizing the essential sustainability actions demonstrating positive impact, and collaborate to share tools and best practices with each other and the wider industry to ensure all hotels start on a pathway towards the targets of the COP 21 Paris Accord.

The sustainability basic framework is aligned with main aspirations such as the UNWTO Glasgow Declaration and the UN SDG’s.

Current partner groups include leading hotel companies such as Accor, Barceló Hotel Group, Huazhu including their affiliate Deutsche Hospitality, Indian Hotels Company Limited; Jin Jiang International (Holdings) Co., Ltd. including their affiliates Jin Jiang Hotels, Louvre Hotels Group and Radisson Hotel Group; Meliá Hotels International, and Minor Hotels including NH Hotel Group.

The Basic Sustainability framework has now entered the development phase and will be launched in March 2022.

New Green Key standards take effect from 1 January 2022

Green Key’s new criteria/explanatory notes are valid for the period 1 January 2022 to 31 December 2025.

Green Key certified Miskin Manor in Wales

As announced in May 2021, a new set of international criteria and explanatory notes for each of the six categories in Green Key: hotels & hostels, campsites & holiday parks, small accommodations, conference centres, restaurants and attractions (museums, visitor and interpretation centres and theme parks) take effect from 2022.

The new Green Key standards for the accommodation categories (hotels, hostels, campsites, holiday parks and small accommodations) are recognised by the Global Sustainable Tourism Council, GSTC.  

Some Green Key national programmes (Belgium, Denmark, Estonia, Finland, France, Iceland, Jordan, Netherlands, Norway, Qatar, Sweden, Trinidad & Tobago, and Turkey) have decided to strengthen the national Green Key criteria/explanatory notes compared with the international version. All other national programmes have decided to use the international version directly. You can find more information about the national standards by contacting the relevant Green Key National Operator.

In the new 2022-2025 standards there are various changes compared with the 2016-2021 standards: some criteria are added, some criteria are changed/modified, some criteria have changed status from guideline to imperative, and some criteria have been left out or incorporated into other criteria.

In general, the new criteria have an increased focus on resources/carbon monitoring and reduction, the protection of the biodiversity, the reduction of environmental pollution, and the information and engagement of staff, guests, suppliers as well as the connection with the surrounding community. The full comparison between the new standards for all categories and the previous standard for hotels can be downloaded here.  

For establishments already participating in the Green Key programme, the compliance with the new requirements will come into effect in connection with the renewal of the certification.

If you have any questions regarding the new Green Key standards, please do not hesitate to contact us at Green Key International or your Green Key National Operator.

Green Key announces its Biodiversity Campaign 2022

Green Key will in 2022 focus on a range of activities to assist the hospitality industry in supporting the protection of the global biodiversity.

Green Key’s Biodiversity Campaign is part of the GAIA 20:30 strategy of the Foundation for Environmental Education (FEE), the organisation that manages the Green Key programme.

The Campaign runs from 1 January – 31 August 2022 and has a range of various activities. The first activity will be a biodiversity quiz that will be launched on Green Key’s social media on 10 January. Other activities include the collection of best practice examples within biodiversity protection, a biodiversity course in FEE Academy, a series of webinars about protection of biodiversity in the hospitality industry and a “spotting nature” competition for staff and guests at Green Key establishments.

In this video, you can get a quick overview of the various activities in the Green Key Biodiversity Campaign:

On the Green Key website, you can access more information about content and dates for the various campaign activities: Green Key — Biodiversity Campaign 2022. Here you can also read about how the Biodiversity Campaign supports the UN Decade for Ecosystem Restoration and the UN Sustainable Development Goals.

Green Care Professional and Green Key continue their partnership

Green Key and the Green Care Professional brand of Tana-Chemie GmbH have renewed their partnership agreement to keep promoting sustainable solutions for washing and cleaning in the tourism industry.

The eco-label Green Key and the Green Care Professional brand of Tana-Chemie GmbH have extended their partnership to 2024. The non-profit run eco-certification for environmentally-friendly accommodations and the Professional Division of Werner & Mertz, the Mainz-based cleaning products manufacturer, joined forces in 2019 to promote sustainable solutions for washing and cleaning in the tourism industry. 

 Green Care Professional is one of the world's leading sustainability brands for commercial building cleaning. The hygiene solutions of Tana-Chemie GmbH are distinguished by their environmentally compatible ingredients and innovative recycled packaging made from used plastic. For its unwavering focus on sustainability in all business areas, the Professional Division of Werner & Mertz was awarded the sought-after platinum medal by the CSR rating agency EcoVadis. That officially puts Tana-Chemie among the most sustainable companies in the world. 

 Performance Calculator: Online calculation of ecological benefits

Collaboration with Green Care Professional delivers real support to Green Key member companies as they work to achieve their sustainability goals. Since 2019 Green Key has made available its stand-alone version of the Green Care Performance Calculator from Werner & Mertz Professional. With the online tool, companies can figure out how much the conversion to sustainable cleaning products reduces their own ecological footprint.   

The Performance Calculator yields concrete data on how many tons of plastic waste, crude oil and greenhouse gases a user can spare the environment by using environmentally friendly products. The tool is available to certified members on the Green Key Website under the heading "Washing and Cleaning".  

"We are very happy that we can continue our successful collaboration with Green Key in the coming years," says Thomas Ulbricht, Head of the Professional Division of Werner & Mertz. "Wherever Nature is destroyed by climate change and pollution, the tourism industry loses one of the most important basics for its business. Therefore, together with Green Key, we will continue our work of explaining to owners and guests the environmental benefits of a functioning circular economy."

About the Professional Division of Werner & Mertz

The Professional Division of Werner & Mertz founded in 1971, offers commercial customers high-performance hygiene solutions under the brand names Green Care Professional and Tana Professional for use in professional building cleaning. Special emphasis is placed on Green Care Professional, the eco brand that stands for integrally sustainable cleaning in the circular economy. The company has long pursued a comprehensive, forward-looking sustainability strategy featuring environmentally compatible and biodegradable ingredients in cleaning products and innovative, recyclable packaging. The entire Werner & Mertz Group is a pioneer for a functioning circular economy far beyond its own industry.

Learn more about the professional division of Werner & Mertz here.

Green Key and the 17 Sustainable Development Goals: SDG #14

Green Key is a leading standard of excellence in the field of sustainable tourism, guiding tourism establishments to do their part in achieving the 17 Sustainable Development Goals set by the UN. In our new feature series we will present each of the 17 SDGs and explain their connection to Green Key. 

SDG 14, Global Goals

In 2015, the UN member states adopted the 17 Sustainable Development Goals to guide governments, the private sector and civil society in transforming our world into safer, fairer and more livable place.   

On this page, you will learn more about Goal 14: "Conserve and sustainably use the oceans, seas and marine resources for sustainable development".

What is Goal 14 about?

According to the UN "Oceans, along with coastal and marine resources, play an essential role in human well-being and social and economic development worldwide. They are particularly crucial for people living in coastal communities, who represented 37 per cent of the global population in 2010. Oceans provide livelihoods and tourism benefits, as well as subsistence and income. They also help regulate the global ecosystem by absorbing heat and carbon dioxide from the atmosphere and protecting coastal areas from flooding and erosion". In the link above, you can read about the targets and indicators to Goal 14. 

Coastal areas receive the highest percentage of tourists. If not managed sustainably, the tourism industry can have detrimental effects on marine ecosystems. If this is the case, then the hospitality industry is putting its own business at risk, as clean beaches, thriving marine ecosystems like coral reefs or mangrove forests, as well as healthy populations of marine wildlife are often the very reasons why tourists choose one destination over the other, and they end up being the most at risk when harmful environmental pollution comes into play. 

Tourism establishments can and should play an active role in the protection of the marine environment: if they ensure proper waste and wastewater management, reduce the use of toxic chemicals that could potentially enter the water cycle, and refrain from purchasing endangered seafood, their impacts on the environment will be drastically mitigated.

How does Green Key help to achieve goal 14?

Green Key 2022-2025 criteria are built in close connection with the organisation’s GAIA 20:30 strategy, whereby biodiversity conservation and environmental pollution prevention are two of the main pillars of FEE’s plan for the coming years. SDG 14 is particularly relevant in Green Key’s actions as it addresses key components of the hospitality industry, such as the resilience of marine ecosystems (SDG target 14.2), the need to reduce land-derived marine pollution (SDG target 14.1) and to support regulation against unsustainable over-fishing practices (SDG target 14.4), for example by providing small scale fishers more equitable access to markets and resources (SDG target 14.c).

It is also worth mentioning that Green Key partners up with the Blue Flag programme, also part of the FEE network, in the collective effort to make the tourism industry more sustainable. The Blue Flag programme certifies beaches, marinas, and tourism boats according to a variety of sustainability criteria, so that negative impacts on the environment are reduced, and that education about the role of coastal areas and of the oceans as ecosystems is improved.

Here are some of the ways Green Key contributes to the achievement of SDG 14:

  • WATER POLLUTION PREVENTION - High concentrations of nutrients and other pollutants in the water can cause oxygen depletion and fish die-offs in water ecosystems. In Green Key certified establishments, all wastewaters must be treated in accordance with national and local regulations (criterion 4.8), so that the effluent meets the standards for the concentration of such pollutants. The establishment can either be connected to an existing public sewage system or have the wastewater treated in an on-site treatment plant (4.15) and reuse treated effluent for suitable purposes. Furthermore, to prevent excesses of chemicals from entering the water cycle, the use of hazardous compounds in cleaning and gardening products must be minimised (criteria category 5 and criterion 10.1);

  • RESPONSIBLE SOURCING OF SEAFOOD PRODUCTS – Establishments are highly encouraged to plan their sourcing of food and beverages to avoid negative impacts on marine and aquatic ecosystems. Local, organic, and fair-trade food products should be preferred, e.g. fish and seafood coming from small local fishers (criteria 8.1, 8.10). Products deriving from protected or endangered species must neither be served, sold nor displayed within the establishments’ premises (8.2, 11.3). Green Key also encourages establishments to inform guests about whether food served in the restaurant is organic, fair-trade, eco-labeled or locally produced, so that customers can make well-informed decisions about their meals;

  • SOLID WASTE MANAGEMENT – Due to poor waste management and unclosed resource cycles too many tons of plastic and other solid waste end up polluting the oceans every year,. Ocean currents and marine winds move marine litter around the globe, harming not only the local ecosystems but also affecting destinations far away from the pollution source. Aside from the ecological impact marine litter has, it also affects the aesthetic attractiveness of a destination. Clean beaches and safe bathing waters are preconditions for flourishing coastal tourism. Tourism establishments should therefore have a specific interest in reducing the amount of waste they produce and in contributing to a clean destination. To support that, Green Key certified establishments must have waste plans and management systems in place to ensure effective collection, storage, and disposal of residues from their daily operations (category 6 of the criteria).

A document describing Green Key’s overall contribution to all 17 Sustainable Development Goals can be downloaded here.

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Green Key and the 17 Sustainable Development Goals: SDG #5

Green Key is a leading standard of excellence in the field of sustainable tourism, guiding tourism establishments to do their part in achieving the 17 Sustainable Development Goals set by the UN. In our new feature series we will present each of the 17 SDGs and explain their connection to Green Key. 

In 2015, the UN member states adopted the 17 Sustainable Development Goals to guide governments, the private sector and civil society in transforming our world into safer, fairer and more livable place.   

On this page, you will learn more about Goal 5: "Achieve gender equality and empower all women and girls".

What is Goal 5 about?

According to the UN, "Gender inequality persists worldwide, depriving women and girls of their basic rights and opportunities. Achieving gender equality and the empowerment of women and girls will require more vigorous efforts, including legal frameworks, to counter deeply rooted gender-based discrimination that often results from patriarchal attitudes and related social norms."

Although women make up the majority of the workforce in tourism in most parts of the world, they are mainly employed in low-paid jobs and in those with a lower status, such as housekeeping. Furthermore, many women are engaged in unpaid work for family businesses, which excludes them from formal employment and the possibility to develop a professional career. 

How does Green Key help to achieve Goal 5?

In 2016, Green Key expanded its criteria with a new section called "Corporate Social Responsibility" to make sure that the programme does not only consider the environmental dimension of sustainability, but also its social aspects. With the new 2022-2025 criteria, this criteria section has been strengthened to ask establishments a more active commitment on issues such as gender equity (SDG target 5.1) and women’s economic rights (SDG target 5.a):

  • GENDER EQUITY - Criterion 11.5 explicitly encourages certified establishments to be equitable in hiring women, including in management positions. In the UN’s own words: “regardless of where you live, gender equality is a fundamental human right”, and so are equal access to employment and fair economic treatment. At Green Key, we believe that by actively including and empowering women and minorities in the operations of an establishment, deeper workplace diversity can be achieved, thus developing healthier and more enriching relationships in the working environment;

  • COMPLIANCE WITH LABOUR REGULATION - Furthermore, it is imperative for all Green Key certified establishments, e.g. as part of their sustainability policy, to ensure that their employees receive fair treatment without discrimination in compliance with local, national, and international regulations on labour, thereby making an effort to remove workplace obstacles that are related to gender identity (criterion 11.1). 

In summary, by granting previously excluded groups an opportunity to grow and thrive, each company can bring their own contribution towards the growth of their communities, and previously untapped potential can finally be unlocked and bring society one step closer to the common goal that is environmental, economic, and social sustainability.

A document describing Green Key’s overall contribution to all 17 Sustainable Development Goals can be downloaded here.

Green Key and the 17 Sustainable Development Goals: SDG #9

Green Key is a leading standard of excellence in the field of sustainable tourism, guiding tourism establishments to do their part in achieving the 17 Sustainable Development Goals set by the UN. In our new feature series we will present each of the 17 SDGs and explain their connection to Green Key. 

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In 2015, the UN member states adopted the 17 Sustainable Development Goals to guide governments, the private sector and civil society in transforming our world into safer, fairer and more livable place.   

On this page, you will learn more about Goal 9: "Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation"

What is Goal 9 about?

According to the UN, "Goal 9 encompasses three important aspects of sustainable development: infrastructure, industrialisation and innovation. Infrastructure provides the basic physical systems and structures essential to the operation of a society or enterprise. Industrialisation drives economic growth, creates job opportunities and thereby reduces income poverty. Innovation advances the technological capabilities of industrial sectors and prompts the development of new skills.” In the link above, you can read about the targets and indicators to Goal 9. 

Sustainable development depends on innovation and technological process that help optimise the use of resources and minimise the environmental impact of infrastructures. Infrastructure development causes a great share of total worldwide emissions, while at the same time representing a huge opportunity for environmental performance improvement. Energy efficiency, responsible construction waste management, eco-friendly material sourcing, climate risk reduction, green area integration, clean technologies… These are only some of the solutions XXI century has to offer to significantly lower the impact new infrastructure and renovations have on the environment.

How does Green Key help to achieve Goal 9?

The environmental performance of an establishment is strongly connected to how thermo-efficient the building is, how spaces are organised and how ventilation is managed. For this reason, the Green Key programme encourages its certified establishments to consider building upgrades (SDG target 9.4) as a way to optimise resource consumption and save activity costs. Renovations should be carried out with environmental sustainability, resilience, and reliability in mind, using adequate materials and adopting smart engineering solutions to lower impacts. The programme promotes innovation and sustainable infrastructure in several ways:

  • CLEAN TECHNOLOGIES – Green Key nudges establishments to reduce their consumption of water, heat, and energy using latest technologies such as energy-saving appliances (criteria category 7), water-saving devices (criteria category 4) and renewable energy use and/or on-site production (criteria 7.13, 7.14, 7.29). The programme partners up with many companies and startups making a real effort in the advancement of green technologies that can make a real change for Green Key sites’ environmental performance;

  • INSULATION AND BUILDING RATING – National and international classifications often provide requirements that can help establishments improve their environmental performance and reduce their energy consumption, by optimising insulation and energy efficiency in the building. By preventing heat loss in the cold months or heat intake in the summer, air conditioning, heating and cooling (HVAC) systems end up consuming less than they would in a poorly insulated building. For these reasons, Green Key recommends certified establishments to apply for green building ratings (criterion 7.20) and find out how they can improve their performance, e.g. by increasing insulation of windows above national compliance standards (criterion 7.17). Investments in cleaner solutions and insulation can be paid back in time, for example by lower bills and utilities.

  • RENOVATION MATERIALS – Renovation, upgrades and refurbishments of infrastructure represent opportunities for establishments to improve their environmental performance, but they also generate construction waste and pollution. Green Key endorses its certified establishments to pick materials responsibly to make sure that renovations have the lowest negative impacts for the environment and the well-being of the users of the building, for example by choosing eco-friendly (criterion 9.5) and locally sourced materials (9.6), so that transportation, cleaning, waste handling and maintenance costs are taken into account and always kept low.

A document describing Green Key’s overall contribution to all 17 Sustainable Development Goals can be downloaded here.

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Green Key and the 17 Sustainable Development Goals: SDG #13

Green Key is a leading standard of excellence in the field of sustainable tourism, guiding tourism establishments to do their part in achieving the 17 Sustainable Development Goals set by the UN. In our new feature series we will present each of the 17 SDGs and explain their connection to Green Key. 

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In 2015, the UN member states adopted the 17 Sustainable Development Goals to guide governments, the private sector and civil society in transforming our world into safer, fairer and more livable place.   

On this page, you will learn more about Goal 13: "Take urgent action to combat climate change and its impacts".

What is Goal 13 about?

According to the UN "Climate change presents the single biggest threat to development, and its widespread, unprecedented impacts disproportionately burden the poorest and most vulnerable. Urgent action to combat climate change and minimize its disruptions is integral to the successful implementation of the Sustainable Development Goals". In the link above, you can read about the targets and indicators to Goal 13. 

The hospitality industry is one of the most sensitive to climate change, as the tourist experience in most cases depends on steady climate conditions, which for example guarantee snow for winter sports, or pleasant weather in the case of beach holiday destinations. In addition, the increase of extreme weather events such as hurricanes might influence tourists’ decisions and travel patterns, and it might represent a disadvantage for the tourism industry in the affected countries. On the other hand, tourism itself is negatively impacting the climate, mainly by generating greenhouse gas emissions due to travel-related emissions and resource consumption, among others.

How does Green Key help to achieve Goal 13?

Out of all SDG 13 targets, the Green Key criteria focus specifically on raising climate change awareness and on increasing capacity for mitigation and reporting (SDG target 13.2, 13.3).

  • GHG DATA AND CALCULATION TOOL – As it is the case for other data collected within the framework of the programme, Green Key believes that decision-making at the management level should consider concrete data on the establishment’s sustainability performance and stir strategic planning accordingly. 2022-2025 criteria increasingly stress the importance for certified establishments to calculate their CO2 footprint, and provide them with a free carbon footprint tool (criterion 1.6);

  • GHG REDUCTION TARGETS – Green Key certified establishments are also encouraged to set concrete targets for the reduction of their GHG emissions (1.7), eventually aiming for carbon neutrality (1.8). Committing to take part in the fight for the climate means that establishments are willing to take responsibility for their actions regarding their environmental footprint. When more and more establishments adhere to this collective effort, others will be pushed to do so too, and to take an active stance in the transition towards sustainability, so that large-scale changes occur across the whole hospitality industry;

  • CARBON OFFSET SCHEMES – Guests who pick Green Key certified establishments should be given the possibility to compensate for their emissions through carbon schemes (criterion 1.9) that invest funds and donations in projects that contribute to climate change mitigation or adaptation, e.g. tree planting and carbon sequestration. It is worth mentioning that the Foundation for Environmental Education also runs the Global Forest Fund, a tool that helps individuals calculate their carbon footprint of their transportation, and that provides them with the possibility to donate for climate-related projects with an educational component;

  • ENERGY SAVINGS – Companies around the world are increasingly required to account not only for emissions that are related to their daily operations, but also for those that arise from the whole life cycle of the products or services they make use of. A big share of carbon emissions comes from energy and resource consumption. All certified establishments need to register their energy use at least once a month, identify ways to reduce consumption, and increase efficiency (criteria category 7). Green Key is also partnering up with startups and companies that deal in clean technologies and smart solutions to reduce GHG emissions from water, cleaning, textile, and the energy sector;

  • SUSTAINABLE TRANSPORTATION – Daily transportation of staff, resources and guests represent an important share of overall emissions the establishments are responsible for, even more so when activities revolve around a travel intensive sector such as the hospitality industry. Green Key asks its certified establishments to promote the use of sustainable transportation and provide it for staff (criteria 13.10, 13.12) and guests (12.2, 12.3), e.g. in the form of bike rentals and eco-friendly motorised vehicles used for daily operations. Charging stations should also be installed to support the transition to less polluting electric vehicles (7.26);

  • CLIMATE CHANGE AWARENESS – A lot of carbon emissions can be prevented by changing behaviour. Therefore, information about energy savings and emission reduction initiatives of the establishment must be available for guests and they should be encouraged to take part in green activities and become active players in the fight for sustainability (criterion 3.4). Moreover, staff is periodically trained and involved in the environmental initiatives of the certified establishments (criteria 2.1, 2.3).

A document describing Green Key’s overall contribution to all 17 Sustainable Development Goals can be downloaded here.