Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum in Berlin, and the newly rebranded Hotel Group has announced its new brand, Radisson Collection
Radisson Hotel Group’s new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent. “Every Moment Matters” will be the new signature service philosophy of the company and all its hotel brands.
Radisson Hotel Group capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (headquartered in Brussels, Belgium) who has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.
The newly rebranded Radisson Hotel Group has also announced “Radisson Collection”, a premium collection of exceptional hotels in landmark locations bringing together the finest hotels in the Radisson Hotel Group portfolio.
Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability. All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere. 14 hotels are confirmed to join the collection following the launch.
The Radisson Hotel Group is currently the 11th largest hotel group with more than 1,400 hotels in operation and under development within its eight hotel brands: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel.