Carlson Rezidor

Carlson Rezidor Hotel Group changes name to Radisson Hotel Group and announces the new brand, Radisson Collection

Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum in Berlin, and the newly rebranded Hotel Group has announced its new brand, Radisson Collection

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Radisson Hotel Group’s new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent. “Every Moment Matters” will be the new signature service philosophy of the company and all its hotel brands.

Radisson Hotel Group capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (headquartered in Brussels, Belgium) who has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.

The newly rebranded Radisson Hotel Group has also announced “Radisson Collection”, a premium collection of exceptional hotels in landmark locations bringing together the finest hotels in the Radisson Hotel Group portfolio.

Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability. All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere. 14 hotels are confirmed to join the collection following the launch. 

The Radisson Hotel Group is currently the 11th largest hotel group with more than 1,400 hotels in operation and under development within its eight hotel brands: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel.

A month of Responsible Business Action - Carlson Rezidor is making a difference

Hotels and corporate offices around the world organized over 1,200 events during the 14th year of the Responsible Business Action Month, a core pillar of the Hotel Group’s overarching Responsible Business program.

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Every year, Carlson Rezidor devotes September as its Responsible Business Action Month. The month is celebrated across the globe, with hotels and corporate offices coming together for various actions to reach out to the community and support those in need. Even though focus is placed on September, many of the global initiatives are taking place year-round. The month is also devoted to contributing to Carlson Rezidor’s global charity partners such as Just a Drop (Radisson Blu), the Global Food Banking Network (Radisson), Read Indeed (Country Inns & Suites by Carlson) and Youth Career Initiative (Park Inn by Radisson).

“During September, we make every moment matter by creating a positive impact on local communities through fundraising activities, donations and enthusiastic volunteering by our hotel teams around the globe.” says Inge Huijbrechts, Global Vice President of Responsible Business. During the month, each of Carlson Rezidor’s brands implement programs that have a positive and unique impact to their communities.

At the Radisson Blu hotels, the Blu Planet program was supported through participation in volunteer activities related to water scarcity and water mindfulness. This included for instance Walks for Water and ocean and river clean-up activities that you can read about in our previous news feature as well as other initiatives. The highlight was the launch of Radisson Blu’s pilot Blu Planet for Housekeeping, which gives guests the opportunity to forego housekeeping services. More than 60 hotels participated in the initiative and for every night a guest opted in, the hotels donated on the guests’ behalf to the charity Just a Drop, which funds drinking water projects in Guatemala, Kenya and India.

Park Inn by Radisson continued with its award-winning initiative Adding Color to Lives with activities in support of helping youths at risk. The initiative was partnered by a world-famous street artist, Joel Bergner, and guided by him, Park Inn by Radisson employees and local youth designed and painted murals in the cities of Stuttgart (Germany), Riga (Latvia), St Petersburg (Russia), Bucharest (Romania) and Sharon, Pa. (U.S.).

Radisson hotels focused to care and give back to communities by supporting the fight against hunger, serving meals to people in need and through food drives and fundraisers held for local foodbanks while Carlson Rezidor’s lifestyle select brand Radisson RED had a focus on the sharing economy.  The RED hotels held swapping events for fashion, books and tools and collected donations via the pay forward principle.

Park Plaza Hotels & Resorts continued the work on the “Save Tomorrow’s Trees Today” campaign while Country Inns & Suites by Carlson hotels collected books for children in need and worked together with local communities on literacy activities.

In response to the series of devastating hurricanes that hit communities in the U.S., Latin America and the Caribbean in August and September, Carlson Rezidor teams also came together to raise funds for employees affected and Club Carlson deployed a campaign to their members who helped raise 93,000 USD in donations for the American Red Cross.

Source: Carlson Rezidor

From Georgia to the Netherlands - Rezidor is keeping Responsible Business a top priority

From cleaning up the canals of Amsterdam (the Netherlands) to the beaches of Batumi (Georgia), Rezidor is active in their support to keep the planet litter-free!

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In Batumi, Georgia, the Responsible Business team from the Radisson Blu Hotel Batumi held a beach cleaning activity. During the summer, the beaches are filled with tourists visiting from all over the world. While the hotel loves hosting them, the beach tends to get a bit messy. The hotel, therefore, led by example and picked up garbage along the beach, keeping their 'front yard' looking as great as ever. 

The team from the Radisson Blu Hotel Amsterdam and Radisson Blu Hotel Amsterdam Airport also got together recently for 'Pride Plastic Fishing'. The day after the Amsterdam Canal Pride, the famous canals of Amsterdam need a bit of love and attention and a lot of cleaning up! After a briefing about how to clean the canals, then the team set sail - a great combination of cleaning and sightseeing! 

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Source: Rezidor