The fourth Green Key Slovenia Conference brought together a broad range of stakeholders in sustainable tourism at the Brdo Congress Centre. The event gathered representatives of certified Green Key establishments, experts in tourism and ESG reporting, specialists in sustainable management, public sector representatives, and partner organisations. Through shared experience and expertise, participants continued to co-create responsible tourism in Slovenia.
The conference offered a diverse programme focused on practical approaches to sustainability within the tourism sector. Participants heard examples of Good Practices from Slovenian hotels, campsites, restaurants, and attractions where sustainable solutions have become part of daily operations. Topics included the efficient use of energy and water, the use of materials with a lower environmental impact, and transparent ESG reporting.
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Speakers also highlighted the importance of collaboration with local suppliers and the wider community. Such cooperation strengthens local economies, supports the preservation of cultural and natural heritage, and enhances the authenticity of the visitor experience. The examples presented demonstrated that sustainability adds value by increasing competitiveness, trust, and recognition, while connecting all stakeholders who contribute to the future of Slovenian tourism.
A notable moment of the event was a lecture by Dr Sanela Peresciutti, who reminded attendees that sustainability is not only about caring for the environment, but also about caring for people. She underlined the role of emotional maturity, empathy, and self-awareness in building communities that can sustain both human and environmental wellbeing.
Beyond the exchange of knowledge and best practice, the conference served as an important platform for dialogue, networking, and mutual support. Participants were thrilled; they reaffirmed that open cooperation and the exchange of ideas are essential for achieving meaningful and lasting change.
The event once again emphasised that Green Key represents more than a certificate. It is a shared commitment to responsible practice and collective responsibility within the tourism sector. Through the efforts of Green Key establishments, Slovenia continues to strengthen its reputation as a destination that values sustainability and accountability in tourism development.