Green Key International

Carlson Rezidor Hotel Group changes name to Radisson Hotel Group and announces the new brand, Radisson Collection

Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum in Berlin, and the newly rebranded Hotel Group has announced its new brand, Radisson Collection

RHG LOGO RGB.jpg

Radisson Hotel Group’s new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent. “Every Moment Matters” will be the new signature service philosophy of the company and all its hotel brands.

Radisson Hotel Group capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (headquartered in Brussels, Belgium) who has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.

The newly rebranded Radisson Hotel Group has also announced “Radisson Collection”, a premium collection of exceptional hotels in landmark locations bringing together the finest hotels in the Radisson Hotel Group portfolio.

Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability. All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere. 14 hotels are confirmed to join the collection following the launch. 

The Radisson Hotel Group is currently the 11th largest hotel group with more than 1,400 hotels in operation and under development within its eight hotel brands: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and prizeotel.

Green Key Manager Survey 2015

In 2015 Green Key conducted a survey amongst Green Key site managers to learn more about why they choose the Green Key label and their view on the programme. With a response rate of over 30% of all the Green Key sites, the results give a representative understanding of why site managers choose the Green Key label, the impact it has on their business and also entails a small evaluation of the programme.

Some interesting findings of the survey:

•          The main reasons for joining Green Key was to get support to comply with national legislation, increase sales and increase customer binding.

•          The main outcome of joining Green Key was the improvement of environmental performance followed by the improvement of the image of the establishment and increased employee engagement.

•          Around 92% of all managers indicate that Green Key has helped increase the sustainability at the establishment.

•          The strengths of the Green Key programme are the criteria, the onsite audits and the focus on environmental education.

•          Around 35% of the respondents answered the question on what is missing in the programme, and with especially visibility/marketing as the main working point. Something Green Key will invest time and money in during the next years.

•          The managers find it manageable to comply with the criteria. The most challenging criteria section is “food & beverage” (17% finding it hard to comply).

The full report can be read here