Guest Information

Communicating Sustainability to Guests

If you have some great environmental or social initiatives at your hotel, you may well want to tell people about them. But how to do that? A challenge which all of our Green Key sites face on a daily basis. Green Hotelier published a Know How Guide with useful tips to help you get your message to your guests more effectively.

A few tips.

-         Don’t just list what you do. So you do stuff, so what? What difference does it make? Why should anyone care? Answering the ‘so what’ is key, in particular for the guests who care about these issues. Environmental initiatives are often just a list of details, but if you want to engage your guest, tell them what you are doing to reduce your impact and then invite them to help support that effort. Don’t make the guest feel guilty or that all responsibility lies with them.

-         When communicating about your carbon footprint, or citing other figures, bear in mind who your audience is - 31kg CO2e means nothing to most people. We love this communication from Westin where guests can really appreciate the difference they and the hotel are making. It also shows you have done your homework and know what you are talking about

-         Make it visual or relate facts and figures to something tangible, e.g. the equivalent number of trees planted, the number of cars taken off the road, 5 Olympic-sized swimming pools, etc.

-         And always remember that if you want to be credible, no numbers without stories, no stories without numbers…

-         You need to place your messages where the people you are wanting to engage are most likely to read them. You also need to think about which communication platform is best suited to each message and how best to present that message. When will guests realistically have time to read lots of info, when would an image be more powerful and where are infographics most hard hitting?


Read the full Guide here.

Green Key awarded hotel in Ukraine organises eco tours for tourists

The Maison Blanche Ecohotel in Ukraine, Green Key certified since 2012, takes tourists on a tour of local and organic farms and trains them in an informal way about sustainable and ecological food production.

The Maison Blanche Ecohotel, which has three Green Key awarded sites in Ukraine, has come up with a new idea to engage tourists in the idea of sustainable tourism. The project emerged out of the years of hosting parties from the organic movement in Ukraine. These guests were interested in visiting organic farms in the surrounding area, eating organic meals and having a look in the hotel’s organic shop. This led to the idea of setting up organic tours for all guests and other tourists visiting Ukraine.

Tours are accessible for all tourists and cost between 19-27 euro per person all included (transportation, excursion, farms, bag of participant, lunch with sweet course). Cost can be held so low thanks to the financial partner Fibl in Switzerland. 

The first Organic Tour was to the organic berry farm of Tregubov Oleksiy, 14 September. Starting from the Kiev’s Natur Boutique organic shop it went to the organic berry farm in Kiev region (with unlimited strawberries, raspberries, blackberries eating and then went to the Maison Blanche Mytnitsya for the organic lunch and excursion.

The second tour in 27 September was to the organic factory Organic Milk. The route of this tour was longer: Natur Boutique organic shop in Kiev – factory of producing organic milk products Organic Milk (in Zhytomyr region) with tasting of different products, a visit of the organic milk farm and dinner and excursion in the other Maison Blanche hotel in Berezivka.

Besides, in the bus on the way to the destination points participants were trained about EcoHotels and the Green Key label and viewed a documentary “The story of stuff”, “Food Inc.” etc.