Green Key awarded accommodations receive highest sustainability ranking with the online booking platform Bookdifferent.com
Bookdifferent.com, which includes 1.1 million accommodations all over the world, makes sure all its accommodations are checked on their sustainability performance while offering the best price guarantee.
On the new user-friendly, fast and mobile-friendly Bookdifferent.com website, the new ‘staygreencheck’ feature ranks the 22 ecolabels (including Green Key) that Bookdifferent displays on their website.
“It is our intention with this new feature to help travellers to make a better informed and more sustainable choice. We believe that consumer demand will motivate the hospitality sector to continue improving their level of sustainability,” says Lonneke de Kort, CEO of Bookdifferent.com.
With the 'staygreencheck' Bookdifferent has monitored how each of the labels perform on the four pillars of sustainability: fair & social, nature & environment, culture friendly and local economy taking the Global Sustainable Tourism Council Standard as the norm. Each of the four hearts in the ‘staygreencheck’ display compliance with one of these pillars.
As Green Key criteria touch upon all four pillars of sustainability, Green Key awarded establishments has been awarded all four hearts and is indicated as the ‘greenest choice’ and shown on top of each search result as a standard.
Finn Bolding Thomsen, Green Key International Director, says: "We are very proud to have the Green Key awarded establishments listed as the greenest choice in Bookdifferent.com. The establishments are deeply engaged in contributing to a more sustainable world through their actions, and we as Green Key strives to support this work through regular updates of our standards as well as supporting the Green Key awarded establishments with ideas, tool and best practice examples from our network.”