Have you ever wondered what it is like to be a Green Key certified hotel?
Green Key International has interviewed Alenka Mokrovič Pogačar, the Sales and Marketing Director at Terme Čatež Hotel, in Slovenia. Known for its summer and winter thermal facilities, the resort has long been engaged in environmental initiatives and resource management, from geothermal energy use to guest awareness programs. Through this interview, Alenka addresses topics like the motivations, challenges, and concrete actions behind the Green Key certification, both during the certification process and its results with guests.
Why did you apply for the Green Key certification?
At Terme Čatež, we have been implementing various environmental and sustainability measures for many years. Our main motivation was to further strengthen our commitment to sustainable development and responsible management of natural resources. The Green Key certification also represents international recognition of our efforts and sends an important message to our guests that we actively care for the environment.
How did the Green Key certification process go in your experience?
The certification process was well structured and transparent. It included a review of our existing practices, preparation of documentation, and verification that all required criteria were met. The process also helped us systematically review our environmental activities and identify new opportunities for improvement.
What is one good practice that you implemented and that you are proud of?
A significant part of our energy is obtained from a geothermal source, which represents a renewable and environmentally friendly energy source. This significantly reduces emissions and environmental impact while supporting the principles of sustainable development. For many years, we have used the energy from thermal water springs to heat part of our accommodation infrastructure as well as sports facilities.
How do the clients react to the certification?
Guests often notice the certificate, as information about its implementation is visible in all facilities and accommodation units. They perceive it as a sign of quality and a responsible attitude toward the environment. We believe this provides an additional level of trust in our hotel. Occasionally, guests ask additional questions about our sustainability practices, and many express support for such initiatives, often through small everyday actions such as reusing towels.
Why did you choose Green Key Certification among the ecological tourism certifications?
Green Key is one of the leading international environmental certificates for tourism facilities and is recognized in many countries. Its criteria are clearly defined, professionally designed, and focused on continuous improvement of environmental practices. Because of its international recognition and credibility, we assessed that Green Key is a suitable certification for our company.
What would you say to hotels which want to apply for the Green Key certification?
To those who are still considering whether to apply, we would like to emphasize that the Green Key certificate is an excellent opportunity to improve sustainable management and strengthen guests’ trust.
The process encourages organizations to systematically introduce environmental measures and brings long-term benefits both for the environment and for business operations.
The Green Key certification also increases visibility on the international tourism market. Sustainability, green tourism, and environmental responsibility provide guests with additional confidence when choosing a destination.