Green Key entering a cooperation agreement with Apollo/DER Touristik Nordic

Apollo/DER Touristik Nordic, a large leisure tourism company in the Nordic countries, has entered an agreement with Green Key to highlight the Green Key awarded establishments used by Apollo/DER Touristik Nordic

Apollo/DER Touristik Nordic is a leisure travel company where customers can purchase leisure travels (including accommodations) to various destinations. Apollo/DER Touristik Nordic consists of the leisure travel agencies Apollo, the airline company Novair, the leisure companies Golf Plaisir, Lime Travel and Xtravel as well as the sports resort Playitas. Apollo started in 1986 and is today one of the leading leisure travel organisers in the Nordic region. Since 2015, Apollo/DER Touristik Nordic is a part of the German company, REWE with more than 300,000 employees.  

The agreement between Apollo/DER Touristik Nordic and Green Key will give the two entities the possibility to highlight the Green Key awarded hotels and resorts used by Apollo/DER Touristik Nordic via the Apollo brand websites in Sweden, Denmark, Norway and Finland.

Finn Bolding Thomsen, Green Key International Director, says: “Green Key is already working with various international hotel chains and online booking and travel agencies where both business and leisure tourism plays a role. We are happy and proud to be able to work closely with the leisure tourism industry through the cooperation with Apollo/DER Touristik Nordic for the benefit of the guests and the Green Key awarded hotels and resorts.”

Green Key Director Finn Bolding Thomsen interviewed for Eventplanner TV

The episode with an interview with Green Key International Director Finn Bolding Thomsen has aired today, on 13 November.

                                                                 Click on the image to play the full interview.

In August this year, Green Key and Eventplanner partnered up in order to promote sustainable event venues all over the world. Green practices, like reducing the environmental footprint of conferences, trade fairs and other events, are becoming increasingly important in the event industry, highlighting the importance and possibilities of the partnership.

Event venues can obtain the Green Key award by complying with easily understandable but strict criteria covering areas of environmental management, social responsibility and raising awareness on sustainability. To obtain the award, the applicant has to send in the application and have an onsite audit, and the desicion is always third-party verified. The award is received for one year at a time.

Having a Green Key award indicates that conference facilities and hotels have high sustainability standards, providing a recognizable symbol for event planners. As the CSR policies of event planners often include using sustainably managed event venues and accommodations, the cooperation between Green Key and Eventplanner facilitates the work of these organisers. 

The partnership now makes it easy to identify environmentally responsible venues by using Eventplanner’s venue search engine. Green Key regularly provides a list of its awarded establishments, and the venues are highlighted on Eventplanner’s websites with the Green Key logo.

eventplanner.be, eventplanner.nl and eventplanner.tv are the largest communities for eventplanners in Belgium, The Netherlands and the World, providing not only a search engine for venues and organisers, but also publishing news, tips and trends in the event industry.