“Waste Reward System”, Armenia’s innovative recycling model

Alongside its role as the Green Key National Operator in Armenia, ISSD (Institute for Sustainable Solutions Development) continues to pioneer innovative sustainability initiatives across the country. 

‘Recycle it’, a project that began nearly seven years ago, had a simple mission: to develop waste sorting and make it part of everyday life while promoting good waste management practices. Building on this success, ISSD has recently launched an inspiring new initiative: the ‘Waste Reward System’. The programme is Armenia’s first non-monetary deposit return model. 

With support from the European Bank for Reconstruction and Development (EBRD), ISSD installed the country’s first smart reverse vending machine, integrated with the PlastiX mobile application. 

 The concept  

  • Users deposit plastic bottles into the vending machine. 

  • They earn points through the PlastiX app. 

  • Points can be redeemed for discount vouchers at partner businesses. 

This simple system not only promotes recycling but also strengthens a culture of sustainability while supporting eco-conscious companies. 

The vending machine is accessible to both local residents and international visitors, including guests of Green Key certified establishments in Armenia. By reducing waste, incentivising recycling, and inspiring responsible business practices, ISSD demonstrates that sustainability can take many creative forms and bring long-lasting environmental change. 

  

About Innovative Solutions for Sustainable Development of Communities  

Innovative Solutions for Sustainable Development of Communities (ISSD) is a non-profit, non-governmental Armenian organization whose main goal is to promote sustainable development through innovative projects in waste management, agriculture, education, circular economy, business, and women empowerment. 

 

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