Sofitel Casablanca Tour Blanche Hotel in Morocco is one green step ahead

Green Key Awarded Hotel, Sofitel Casablanca Tour Blanche, is a large five-star establishment in the centre of Casablanca in Morocco. From this tall building, there is a good view over the busy city and to the Grand Mosque. The hotel is focusing on ensuring a luxury feeling for its guests, while at the same time incorporating a range of sustainable initiatives.


The building has been constructed in such a way that various resource saving facilities are already incorporated. On the roof of the hotel, an extensive solar panel system has been built covering around 60% of the hotel’s energy consumption.

Sofitel Tour Blanche is encouraging both guests and staff to participate in the hotel’s sustainability efforts. Guests staying additional nights at the hotel have the option to choose not to use the room cleaning service and in return, the hotel will ensure that a donation is given to plant olive trees in the north of Morocco.

In addition, the hotel's permanent staff receives training that includes education about sustainable performance within the hotel, and to go one step further, guidance is provided to the whole staff about how to save resources (water, energy, etc.) and thereby save money in their own homes.

Jérôme Lobier, General Manager of Sofitel Casablanca Tour Blanche, says: "Nowadays, we all seem concerned about the environment but, as I see it, it is a global action that needs to be done. At AccorHotels we contribute with our 'Planet 21 program' but we will not be able to achieve it alone. We think that communication and education is a fundamental pillar of the cause so we have implemented a workshop to explain the personal benefits of an environmental friendly behaviour. It is our small contribution to the planet."

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