Respect for our planet and luxury hand in hand at STORY Rabat

As first establishment in Morocco to receive the Green Key certification in 2023, STORY Rabat leads the way for sustainability in the luxury industry. 

© STORY Rabat

STORY Rabat is a luxury boutique hotel located in the Ambassadors district in Rabat, Morocco. Opened in 2014 and previously known as Villa Diyafa, the hotel pays homage to its namesake by blending contemporary Moroccan architecture with Andalusian touches for an exquisite experience of discreet and genuine luxury. Served by thoughtful interiors and spacious accommodations, the hotel offers those looking for authentic Moroccan hospitality the chance to relax and fully embrace their stay at this truly distinctive hotel. STORY Rabat’s leisure facilities include a traditional Moroccan spa and hammam, a state-of-the-art gym and a 25-meter swimming pool surrounded by sculpted gardens, water features and a hot tub. It's the perfect place to host small corporate meetings, retreats, and eclectic events in a culturally rich setting. STORY Rabat has been elected "BEST LUXURY BOUTIQUE HOTEL" in Morocco for the year 2020 & 2022 by the Luxury Lifestyle Award in New York and “BEST BOUTIQUE HOTEL NORTH AFRICA” by Global Brands Magazine in 2022! 

This past January, STORY Rabat joined the ranks of luxury hotels dedicated to sustainability by being the first establishment in Morocco to receive Green Key certification. STORY Rabat has implemented several initiatives to conserve energy, save water, and promote the reuse, reduction and recycling of plastic and paper waste. Their approach, firmly supported from the headquarters at STORY Hospitality, is one of continuous training and education of both hotel staff and guests around the topic of sustainability, and the daily management and care of resources.  In line with this, STORY Hospitality is supporting each and every of their managed hotels to be Green Key certified.  

This mindful and holistic approach to sustainability, says Green Key International Director, Finn Bolding Thomsen, is what sets Green Key certified establishments apart.  

Olivier de Kermel, STORY Rabat’s General Manager says:

Obtaining the Green Key International Label for our hotel is a pride. This is the recognition of our continuous approach for years for a sound management of each resource, promoting local resources and paying daily attention to them. Respect for the planet is not antinomic to the luxury and comfort we wish for each of our guests, it’s also a new way of thinking. In the luxury industry the new leader must be a leader in the Sustainability industry as well. All the STORY Rabat team is very proud to be the first hotel in Morocco in obtaining the GK International Label for 2023. I wish we can be an inspiration to many more to come in the Kingdom of Morocco, so that together we can create a better world.” 

© STORY Rabat

You can read more about STORY Rabat here.