Green Key International is pleased to welcome Bangladesh as the newest country to join the global Green Key network, following the official launch of the programme in Dhaka on 29 October 2025. The event also marked the appointment of Probha Aurora as the National Operator for Green Key Bangladesh, establishing a dedicated national framework for supporting and certifying tourism and hospitality establishments that are working to improve the environmental management of their operations.
Hosted at the Dhaka Regency Hotel and Resort and organised by Probha Aurora in collaboration with the Pacific Asia Travel Association (PATA) Bangladesh Chapter, the launch brought together leaders from government, academia and the tourism sector. Their shared focus was to advance internationally recognised sustainability standards across Bangladesh’s hotels, resorts and related businesses.
Finn Bolding Thomsen, International Director of Green Key, attended virtually as Guest of Honour and welcomed Bangladesh to the growing global community. He highlighted the programme’s emphasis on documented compliance and independent verification.
He noted that Green Key certification is based on strict environmental criteria that are assessed by external auditors and decision-making bodies. He added that he was pleased to see Bangladesh join the programme and that it was particularly encouraging that the Dhaka Regency Hotel is already progressing towards certification.
Representatives from the Foundation for Environmental Education (FEE), the organisation that manages Green Key globally, also joined online. They highlighted the relevance of responsible tourism across South Asia and commended Bangladesh for aligning with established international standards.
The launch ceremony was inaugurated by Emeritus Professor Dr M A Sattar Mandal, who emphasised that responsible tourism practice is essential to a competitive and resilient hospitality sector. He noted that sound environmental management can strengthen both business performance and visitor experience.
PATA Bangladesh Chairman and Dhaka Regency Executive Director Shahid Hamid FIH chaired the session. He underscored the importance of adopting recognised sustainability certification programmes within the national tourism industry and acknowledged the collaborative effort that led to the introduction of Green Key in Bangladesh.
Speakers throughout the event discussed the opportunities that Green Key certification presents for hotels and tourism establishments. These include improving operational efficiency, strengthening staff engagement and raising awareness among guests. Findings from a feasibility study presented by Mushfiqua Hasan Stuti showed strong readiness within the hospitality sector to adopt Green Key criteria and management practices.
In his closing remarks, Bidhan Chandra Pal, Founder and Managing Director of Probha Aurora and the newly appointed National Operator, expressed his appreciation to national and international partners for their support. He noted that the launch represents the beginning of long-term development for Bangladesh’s tourism sector, providing establishments with clear guidance and independent verification as they work to improve their environmental performance.
With the National Operator now formally established, Green Key Bangladesh is open for applications from hotels, resorts and other eligible establishments. Interested organisations can find further details and begin the process via the official website: https://greenkeybangladesh.org/
Green Key International looks forward to close cooperation with Probha Aurora and all participating institutions as Bangladesh takes this important step in advancing responsible tourism practices nationwide.