Radisson Blu launches Blu Planet – Re-Use to save Lives

Radisson Blu, part of the Carlson Rezidor Hotel Group and a Green Key partner, is committed to Responsible Business with Blu Planet, an initiative with a specific focus on conserving and protecting the earth’s priceless water supply.

As part of the Blu Planet programme, Radisson Blu has partnered with Just a Drop to help give children around the world access to safe drinking water through the hotel brand’s towel re-use program. At Radisson Blu, choosing to re-use a towel means giving a vital donation to Just A Drop. For every 250 bath towels reused at Radisson Blu hotels, enough safe drinking water will be provided to a child for life. And each year, we estimate this will save 12,000 children. In addition, each set of towels reused saves 15 liters - or nearly four gallons - of water and reduces the use of laundry chemicals.

To help celebrate and launch the partnership, a number of Radisson Blu hotels around the globe held 'Walk for Water' events for three days, starting on Earth Day, Wed 22 April 2015. Funds raised through the partnership will support clean water and sanitation projects in Kenya, India & Peru.

Just A Drop was set up by the founder, Fiona Jeffery, after she learned it costs little more than a dollar to deliver clean water to a child for up to 10 years. Just A Drop operates with a tiny full-time staff and an army of volunteers. They work tirelessly to provide clean, safe water to some of the world’s poorest communities in more than 30 countries.