Responsible Business Action Month in Rezidor Hotel Group

September is the Responsible Business Action Month, a month when their corporate offices and hotels aim to make a positive impact on local communities where they operate


Each of the Rezidor brands rolls out programmes that create unique moments that matter to their communities. 

For Radisson Blu, it is all about water sustainability. The upper-upscale brand is piloting Blu Planet Housekeeping where a guest can forego housekeeping, and ask the hotel to make a donation to their water aid partner Just a Drop. All other Responsible Business Action Month activities from Radisson Blu will also be water related. 

Adding Color to Lives returns with four new murals, creating powerful connections with the local youth at risk of the Park Inn by Radisson hotels. The public social art projects are done with renowned street artist Joel Bergner and youth at risk in Bucharest, Riga, St. Petersburg and Stuttgart. Park Inn by Radisson hotels will reach out to their local communities, to local youth centers, and to youth at risk to participate in sports activities like a color run. They will also to invite youth to the hotel for short placements, work introductions, assistance with CV writing and really connect employees with the youth.

For Radisson RED, social innovation and the sharing economy will again be the focus. The four Radisson REDs (Brussels, Minneapolis, Campinas and the brand-new Cape Town) will connect with and support people in need with a pay forward initiative and a swishing event, a clothes and accessories swap.

Local produce and biodiversity are part of the “Care. Create. Cultivate” philosophy of Quorvus Collection. The luxury brand will concentrate on celebrating local culture and promoting local biodiversity. The G&V Royal Mile Hotel in Edinburgh will introduce honey beer to its drink collection, produced from its own honey and the team of Hormuz Grand in Oman organizes local farm visits, promoting local biodiversity.

“Our passion to make every moment matter truly shows during the Responsible Business Action Month”, said Sven Wiltink, Responsible Business Manager. “It’s the time of the year to shine, connecting our brands with our communities and doing our part to make the world a better place." 

Source: Rezidor