As climate, energy, and plastics problems are being discussed across the globe, it is getting more important to point out existing solutions of environmental pioneers. The PERFORMANCE CALCULATOR of our partner green care PROFESSIONAL is a tool that shows the exact savings on crude oil, plastics and CO2 when products from the green care PROFESSIONAL line are used.
The green care PERFORMANCE CALCULATOR ascertains the crude oil savings from the packaging weight, product ingredients and the share of recyclates contained in the packaging and converts them into CO2 equivalents. The customer obtains a summary of a measurable, certified value and meaningful evidence of the actual efficiency of green products. The calculator is available free of charge at get.wmprof.com.
After a period of use of green care PROFESSIONAL products, the real savings can be certified and added to any CSR report or used in marketing of a tourism establishments. Many products of the green care PROFESSIONAL range trust on the EU Ecolabel certification and the additional circular label of the Cradle-to-Cradle® Institute.
Even if an establishment doesn’t plan to replace its cleaning products with green care PROFESSIONAL products, the calculator is a useful tool to estimate the environmental footprint of its conventional cleaning products.
The calculation was validated by environmental auditors and acknowledged as one the first footprint calculation tool for recycled plastics:
Nominations include the Amsterdam Innovation Award at the INTERCLEAN exhibition and best practice example at the Circular Economy meeting in October 2018 run by the French government. Most recently it received the silver prize for innovative solutions in cleaning services at the Europrope cleaning fair in Paris.
The manufacturer behind the brand is the Werner & Mertz Group and well known across Europe for its pioneering cleaning eco-brands like “Frosch”, “Rainett” aside green care PROFESSIONAL.
It also received many packaging prizes for its first-time developments of 100% recycled plastic materials and is one of the highlighted partners within the Ellen MacArthur foundation looking to preserve the oceans.