Green Key featured in FEE's Annual Report 2020

The Foundation for Environmental Education (FEE) has recently published the 2020 Annual Report. The document displays the 2020 status of all FEE programmes, including Green Key.

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 The COVID-19 crisis had a significant impact on the hospitality industry in 2020. The sector needed extra support to maintain sustainability standards in 2020, and Green Key was ready to step up and help. The programme developed and implemented a COVID-19 strategy to give establishments more flexibility in order to retain their Green Key awards. The strategy included the option to extend the period of the award, as well as the option for virtual on-site audits. Green Key also launched its #GreenKeyCares social media campaign to showcase inspiring examples of establishments adapting their work to the changing circumstances of COVID-19.

 Despite the challenging period, Green Key was able to expand its reach:

  • First Green Key awarded establishments in Brazil, Zambia and the Faroe Islands.

  • Green Key entered an agreement Historic Hotels of Europe, an exclusive collection of inde­pendent hotels, castles and country houses in more than 20 countries across Europe.

  • Green Key also formed a new partnership with Pegasus, a leading global provider of hotel reservations and e-commerce solutions, to provide hotels with access to support, tools and resources for sustainability.

  • Green Key was also very pleased to welcome a new cor­porate partner in Purezza Premium Water, which provides high-quality sustainable water dispensing solutions to more than 8,000 restaurants, cafés and hotels.

  • Green Key Key was proud to be recognised by the Association of Hotels, Restaurants and Cafés (HORTEC) as a preferred eco-label for sustainability in the hospitality sector.

  • Green Key also announced a new agreement with Travel Without Plastic to promote and facilitate plastic reduction in the tourism industry, and Green Key joined in pushing for action on the climate crisis through the ‘Tourism Declares a Climate Emergency’ initiative.

Click on the picture to get access to the full FEE Annual Report 2020

Click on the picture to get access to the full FEE Annual Report 2020