Le Manoir de la Goëletterie, a Green Key holiday center

Le Manoir de la Goëletterieetterie, located in Saint-Malo, is proud to announce that it has been awarded Green Key certification for the first time for the year 2025. 

Le Manoir de la Goëletterie, an 18th-century Breton manor, welcomes school groups, group stays, as well as private and professional events in a unique and preserved setting. Nestled in the heart of a 2.5-hectare park, the Manor offers 120 beds spread across 33 rooms, high-quality dining, and fully equipped, flexible event spaces. 

Since 1985, their mission has been to create a unique experience based on the art of hospitality, providing warm, attentive, and thoughtful service. Now more than ever their focus is towards sustainable hospitality, so we’re happy to welcome them to the Green Key community as they receive our certification for year 2025.  

Situated in a well-preserved natural environment, Le Manoir de la Goëletterie has implemented several Good Practices to minimise its environmental impact. These include responsible waste management, the use of sustainable products and educational programmes that raise awareness among young people about environmental issues and food waste. 

 “This certification reflects our commitment to educating all generations on the importance of protecting our planet while providing them with unforgettable stays.” says Myriam Durand, Director. 

Le Manoir de la Goëletterie is dedicated to continuing the development of sustainable practices and inspiring its visitors to adopt a more sustainable lifestyle. 

“We firmly believe that every small action counts and that, together, we can make a difference.” 

Want to know more about Le Manoir de la Goëletterie? Visit their website here.  

Are you curious about other Green Key Good Practices? Find more here.  

Hamilton Princess & Beach Club: the First Green Key Site In Bermuda

The Hamilton Princess & Beach Club, a 380-room luxury resort nestled in Bermuda, has made history as the island’s first Green Key-certified property. This prestigious certification, awarded by Green Key International, recognizes the hotel’s commitment to sustainability and its strides in reducing environmental impact through innovative practices.   

National Bee Day - Maynette Honey Sweets

Tim Morrison, General Manager, Hamilton Princess & Beach Club, said:  

“We are pleased to be recognized by Green Key International as the first in Bermuda. The hotel team have worked hard on this initiative, and the hotel’s Sustainability team, lead by our Champion & Assistant Director of Engineering D’Esta Ascento, were major players in the accomplishment of our goals.” 

The resort began its journey toward a more sustainable tourism back in 2016. Tasks began with no single-use plastic in any of the ‘front of house’ areas such as the hotel restaurants and bars. Plastic water bottles were replaced by paper bottles and aluminium reusable water bottles.  Hot and cold drink tumblers were also sold to encourage refilling, and last summer refillable water stations were installed throughout the hotel and Beach Club. 

Water bottle refill challenge

Take-out coffee cups were replaced with a double-insulated version to eliminate the wasteful coffee cup sleeve and the plastic lids were replaced with those made out of composed paper. The stirrers and straws are made from bamboo or hay. Where drinking cups, utensils or containers were needed, the hotel uses products supplied by the Sustainable Agave Company, which have been upcycled and are compostable.  

The hotel also collaborated with ecoSPIRITS, a company which has developed the world’s first low carbon, low waste packaging technology for premium spirits and wine. This international company provides a spirits and wine distribution service, which aims to end the use of single-use glass bottles. Furthermore, for every ecoTOTE container they sell, 1kg of ocean waste is collected and to date our efforts have contributed to 748 kg’s collected and 3,114 single-use glass bottled avoided. 

In guest rooms, single-use 90ml shampoo, conditioner and hand lotion amenities were replaced with larger  480 ml multiple use bottles and all single use plastics were removed from the rooms.  In room coffee stations include paper cups, paper lids, bamboo stirrers and the espresso machines use recyclable aluminium pods.  

Hotel Sustainability Champion & Assistant Director of Engineering D’Esta Ascento and her team were very focused on energy efficiency and waste management reduction. LED lighting, heat recovery systems, energy management systems, promoting recycling, an in-house reverse osmosis machine, and the ORBISK food waste management systems all came online in 2024. 

Last fall, Hamilton Princess partnered with BE Solar, a Bermudian solar company, to implement a partial solar energy system to offset a portion of the hotel’s energy consumption. At present, the hotel has stopped the use of more than 6,000 barrels of oil from being consumed and prevented over 3,100 metric tonnes of carbon emissions from entering its atmosphere. Also, they are generating enough energy to power 30 guest rooms daily. A total of 245 solar panels were mounted in its first phase, providing clean, renewable energy for at least 30 years, and redefining what sustainable hospitality looks like. 

Tim Morrison and Cristina (staff) planting a tree

Ms. Ascento said, “General Manager Tim Morrison’s leadership has been a constant source of support, and Director of Operations Roydell Neverson has been key in driving our sustainability initiatives. Sustainability has truly become part of our culture, thanks to the collective effort of our Brand, Hotel ownership and all of the Operational Team. 

“Having this kind of support is essential because change can be challenging,” she continued. “We’re focused on shifting perspectives, creating a more sustainable mind-set for both our guests and our team. When sustainability becomes second nature, new initiatives are embraced with open arms.” 

The feedback to the hotel’s sustainability efforts has been overwhelmingly positive. “It means so much to the ongoing success of our hotel and in our care for our community,” Ms. Ascento reflected, noting the lasting impact of these initiatives.  

The hotel aims to reach net zero by 2050. 

Are you inspired by this wonderful initiatives? Check out more Good Practices here. 

Castara Retreats: responsible hospitality of an eco-boutique resort in the Caribbean

Perched on the hillside where the rainforest meets the Caribbean Sea, Castara Retreats offers 17 treehouse-style eco-lodges, each designed in harmony with the surrounding landscape. The resort’s commitment to sustainability goes beyond architecture—it is a living-in-the-landscape experience where guests are immersed in nature while supporting a community-driven tourism model. 

For the second consecutive year, Castara Retreats has been awarded Green Key certification, reaffirming its commitment to regenerative tourism and sustainable hospitality in the Caribbean.  

As part of the Green Key recertification celebrations, team members and guests took part in a commemorative herb planting activity, using compost generated from Castara Retreats’ own sustainability efforts. These fresh, locally grown herbs and ingredients bring vibrant, nourishing flavours to Caribbean Kitchen, the resort’s in-house restaurant, where dishes are made from scratch with care and a commitment to sustainability. Guests and team members also explored the resort’s evolving butterfly garden, a biodiversity initiative designed to support pollinators and native plant life, reinforcing Castara Retreats’ dedication to conservation. 

Speaking at the event, Director of Green T&T, Willard P. Harris, praised Castara Retreats for setting a high standard in sustainable hospitality: 

“At the very core of Castara Retreats’ triumph lies a visionary sustainability policy and a brilliantly crafted action plan. These are not mere documents, but the very heartbeat of your operation, guiding every decision with purpose and passion.” 

Harris further highlighted the resort’s deep integration with the Castara community: 

“What truly makes Castara Retreats a shining star in the tourism industry is your profound connection to the local community. You have woven yourselves into the very fabric of Castara, ensuring that the fruits of sustainable tourism nourish the entire region. This is not just business; this is a beautiful symbiosis of commerce and community.” 

Maisha Oben, General Manager of Castara Retreats, expressed pride in the team’s efforts to maintain and strengthen the resort’s sustainability: 

“This recognition is a testament to the hard work, dedication, and unwavering commitment of our team. The journey to being recertified was not easy, but with every step, we stayed true to our ethos—respecting nature, integrating sustainability into every action, and reinforcing our responsibility to both our guests and the local community. Let us continue this journey to be an exemplar for Trinidad and Tobago and the Caribbean.” 

The resort’s next steps include expanding its sustainable initiatives, deepening its conservation efforts, and continuing to foster meaningful connections with the local community. 

About Castara Retreats 

Nestled in the heart of Castara, Tobago, Castara Retreats is an eco-boutique resort designed for guests to "live in the landscape." Its 17 treehouse-style, self-catering lodges blend rustic luxury with a deep commitment to sustainability, creating a seamless connection to nature. 

With a vision to be a regional leader in sustainable hospitality, Castara Retreats is shaping a resilient, prosperous, and inclusive model for tourism. The resort actively uplifts local culture, protects the environment, and supports sustainable economic growth, fostering a “community of practice” that shares in the transformative power of responsible travel. 

What did you think of Castara Retreats’ good practice planting activities ? Do you have your own brilliant good oractice that you would like to share with the network?

Click the link below to submit news and ood practices with Green Key International and the entire network. We would love to see that! 

Six Marriott International hotels receive Green Key certification in Mexico

On 29 January, Zadún, a Ritz-Carlton Reserve, and Solaz, a Luxury Collection Resort in Los Cabos, received Green Key certification. Additionally, on 6 February, four more hotels—Marriott Puerto Vallarta Resort & Spa, The Westin Resort & Spa Puerto Vallarta, The St. Regis Punta Mita Resort, and Sheraton Buganvilias Resort & Convention Center in Puerto Vallarta—were awarded the certification, bringing the total to six Marriott International hotels in the programme. With these additions, Mexico now has 248 certified hotels.

The hotels have implemented measures focused on the sustainable use of water and energy, as well as proper waste management. Thanks to these actions, they comply with the Green Key International criteria and demonstrate their commitment to the Sustainable Development Goals of the UN 2030 Agenda.

Among the numerous good practices promoted, the following stand out:

• Solaz, a Luxury Collection Resort in Los Cabos, has a composting project that has produced 351 kg of compost, which is used as organic fertiliser for the soil and green areas.

• Marriott Puerto Vallarta Resort & Spa has maintained an orchard for five years, using the harvested fruit in its restaurant to ensure zero-kilometre sourcing.

• The Westin Resort & Spa Puerto Vallarta, Marriott Puerto Vallarta Resort & Spa, and Sheraton Buganvilias Resort & Convention Center simultaneously implement the Blue Flag programme to keep their beaches clean and ensure proper environmental management for their preservation.

These hotels follow in the footsteps of Sheraton Buganvilias Resort & Convention Center, the first Green Key-certified hotel in Mexico. For more than 10 years, this site has continuously worked to meet the certification scheme’s requirements and was also a pioneer in obtaining both Green Key and Blue Flag certifications in the country.

A sincere thank you to Green Key Mexico for its leadership in overseeing the programme at a national level and for its dedicated coordination with Green Key-certified establishments, culminating in the successful achievement of 248 certified establishments as of February 2025.

Armenia Marriott Hotel Yerevan Becomes Armenia's First Green Key Certified Establishment

On 20 December,2024, the Armenia Marriott Hotel Yerevan achieved a significant milestone by becoming the first Green Key-certified establishment in Armenia.  

This achievement not only marks a significant step forward for the hotel itself but also represents an important moment for Armenia’s tourism sector as it embraces sustainability. 

The certification ceremony was attended by notable guests, including H.E. Ambassador Eric de Muynck, Ambassador of Belgium; Mrs. Sabina Nováková, First Secretary andDeputy Head of Mission of the Czech Embassy; and representatives from the Ministry of Economy, the United Nations, the Armenian Hotel Association and other distinguished guest. Their presence highlighted the importance of this accomplishment for Armenia and the international recognition Green Key certification brings. 

The process has been coordinated by Innovative Solutions for Sustainable Development of Communities (ISSD) NGO, the National Operator of Green Key program in Armenia. ISSD’s work ensures that more Armenian businesses can become part of this global movement for sustainability. Together with ISSD, we work to create a greener future for the country.  As several other hotels in Armenia are undergoing the certification process while others are planning to, 2025 might be a very promising year for the sustainable path of Armenia's hospitality industry  

The ISSD’s primary goal is to encourage the adoption of eco-friendly practices among accommodation providers in Armenia's Lori, Tavush, Shirak, and Gegharkunik regions. Through a series of targeted activities, the ISSD sets clear objectives to drive change. Some of the main activities include:  

• providing training of local professionals,  

• developing sustainability plans,  

• implementing awareness raising campaigns,  

• developing case studies. 

ISSD encourages a broader shift towards sustainability; by combining environmental responsibility with financial benefits, they aim to boost business opportunities for hospitality service providers, positioning Armenia as a leading green travel destination. 

Penta Hotels ends year in sustainable style as all German properties earn Green Key certification

Penta Hotels has taken a significant step on its sustainability journey, with all of its German properties now proudly holding Green Key certification as of December 2024.

The brand’s properties in Brussels, Liège, and Leuven had earned Green Key certification in recent years, and now all hotels in Germany have followed suit, marking a major milestone in Penta Hotels’ ongoing efforts to achieve certifications for all its properties.

"We are delighted that all German Penta Hotels now bear the Green Key certification. This demonstrates that our sustainability actions and measures are bearing fruit and that we’re on the right track." said Kim Jasmin Junge, Property Coordinator at Penta Hotels, and leader for sustainability issues within the company.

"We’re working towards obtaining Green Key certificates for all our hotels, with the process already underway at the properties in Reading and Prague, as well as working on other further measures to promote sustainability," she added.

Since 2023, Penta Hotels has partnered with Too Good To Go to reduce food waste. Additionally, through a collaboration with Recup, the hotel chain offers sustainable, reusable bowls and cups for take-out orders. All Penta hotels have plastic-free breakfasts as standard, and have removed all disposable items from bathrooms, so that water, electricity, and waste consumption are carefully monitored.

In 2023, Penta Hotels launched a successful tree-planting partnership contributing to the planting of 2,200 trees in that year alone. In other efforts, the company also captured attention with its Earth Day 2024 campaign, where plastic waste was displayed as a pseudo-art installation in the hotel lobbies to raise awareness about the global plastic waste crisis amongst its guests.

About Penta Hotels

Penta® represents a new generation of lively neighbourhood hotels offering modern-minded individuals and business travellers' comfort and style in a relaxed atmosphere. Known for its unique interior design and attitude, the brand stands for true innovation in the industry’s upper-midscale segment. The hallmark of the hotel chain is the Pentalounge – a combination of lounge, bar, café and reception – that stands out with its "living room" look and feel. For further information, please visit www.pentahotels.com and follow @pentahotels on Instagram.

First Bulgarian restaurant to receive the Green Key award for a restaurant in Eastern Europe

An article by the Bulgarian Blue Flag Movement, FEE member in Bulgaria

When we heard for the first time at the Bulgarian Blue Flag Movement that a former school in the Bulgarian village of Devino had been transformed into what is probably the most sustainable restaurant in Eastern Europe, we simply couldn’t believe it.

As the Bulgarian full member and representative of the Foundation for Environmental Education (FEE) and its Green Key programme, the Bulgarian Blue Flag Movement has a long experience in sustainability certification. So after receiving the Dieci Boutique Restaurant’s application, we decided to check for ourselves whether this is real.

We analysed the entire business process of the restaurant according to the Green Key criteria - the world's leading eco-label for environmentally responsible tourism businesses.

Undoubtedly, the owners of Dieci, Chef Gianfranco Chiarini and Chef Anna Chiarini, have decided to turn sustainability not only into a moral thing to do, but moreover into their philosophy, lifestyle and passion.

Dieci Boutique Restaurant is blessed to be located in the heart of Bulgaria, among pristine forests that provide the game, truffles and hundreds of foraging treasures to the wonderful and innovative cuisine it offers to its guests. But it also provides its visitors with direct contact with the priceless nature of the country, which is an important requirement of the Green Key programme.

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The remodeled building gives credit to the chefs and their philosophy, where the reuse of old materials and adapting rather than demolishing is sustainable in itself. But they went further by improving the building’s energy efficiency during the renovation and were very smart in the use of reclaimed wood for the floors, organic painting materials for the walls and everything in the villa and the restaurant, from the tables to the restaurant’s food is organic and fair trade certified - in line with the Green Key criteria.

What is most exciting is how they’ve turned an old abandoned school into something exceptional, where all traditional elements have been preserved, old furniture and tools have been restored and beautifully displayed. Watch a video about the duo and the restaurant.

The owners' day begins at 6:30 in the morning, when foraging from the forests brings the best of nature to their dishes, with pure and fresh aromas and incredible flavors that are unusual to a regular palate.

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Their day continues with the vegetable garden and the fruit orchard where all the vegetables, roots, fruits and herbs are being provided to give way to the preparations for their exquisite dinners. This follows one of the guideline requirements of the Green Key.

Finally we get to the most crucial part of their sustainability philosophy. All the electricity and the water in the property is produced via photovoltaic panels (22 in total) and a deep well which goes as far as 63 meters below. All this makes Dieci, not only energy efficient, but 100% energy independent. The Green Key programme requires serious management of energy and water consumption, and Dieci has even built on this.

The cooking takes place at specific hours of the day where the use of special equipment is calculated by Kph in order to never enter the national grid and only use the flow of energy once the batteries are full. Then in the dark hours of the night the restaurant switches to batteries.

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During the entire operation of preparations and dinners, every bag, every plastic, every little material that is metal and glass are separated as they go. Any left over food is placed into an Electronic Food Composter, that turns in 10 hours all the organic food waste into a beautiful organic compost that looks like earth soil. This compost is stored in natural jute bags and afterwards used in the colder months to grow in their nursery the small plants that will be planted at the end of May in the vegetable garden.

It is important also to state that for the small plants nursery, Dieci Boutique Restaurant has its own seed bank with different species and a sort of Bulgarian tomatoes that are as old as one century. Some species were considered lost and Dieci are happy to have brought them back. These wonders are to be enjoyed in the warm months of the summer, since Dieci not only consumes and grows local, but also seasonal.

Also Dieci has its own fermentation rooms, aging rooms and beehives to produce their own organic honey 100% pure and without any sugar. All the honey is the product of direct and unaltered bee to flower pollination.

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During the entire food preparation any paper, plastic, metal or glass material is collected separately for future processing in their own recycling center, which has certainly become second nature to Gianfranco and Anna. Even for the experienced auditors of the Bulgarian Blue Flag Movement, the recycling measures seemed extremely impressive:

• the glass is being collected and crushed in a special machine, then sent for processing, with no glass being thrown away;

• the metal from aluminum packaging, cans and any other metal left-over is melted down in a special

• machine and with the melted metal Dieci makes its own unique souvenirs for its guests;

• the paper and cardboard are being shredded and left in recycled water from their rainwater collectors. The resulting material is used in a special press to make briquettes, which are utilized afterwards as organic fuel for fire in the winter.

• plastic is being shredded in a special machine, then melted into molds with the form of a brick. A new recycling center will be built from the bricks produced.

All these incredibly smart and environmentally friendly activities are open to all restaurant guests, who can witness them during the short tour before dinner. This is part of the mission of Chef Gianfranco Chiarini and Chef Anna Chiarini to inspire them and teach them what true sustainability is. At the same time, it is an important element of the Green Key programme's education for sustainable development.

It is fair to mention that all the revenue from the sales of their handmade recycled souvenirs go back into the community: the funds received are used to pay local people to clean the village and the surrounding forests of plastic, glass, metal and paper, and to provide them for processing at the Dieci recycling center.

This last action closes the circle of sustainability by involving and teaching their community to think green and to reduce and reuse sustainably. In this way, not only is the local community supported, but it is also educated not to pollute, to collect waste separately. All this fully covers the social aspect of the Green Key programme.

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But the most impressive thing is that, in addition to the culinary magic they create, all the maintenance of the building, the gardens, the bees, the trees, the fermentations, the aging of meat, game, reservations, accounting, marketing and social media and above all – sustainable management with care for nature is in the hands of Chef Gianfranco and Chef Anna Chiarini alone.

The certification and audit of Dieci Boutique Restaurant under the Green Key programme did not turn into a control visit, but into an exchange of experience and useful ideas, how to preserve the natural environment, how to run a tourism business in the most sustainable way with reasonable resource consumption and waste management with an undeniable positive economic effect, which enriched all parties. Dieci definitely stands out as an example that sustainability can also have a beautiful, luxurious, delicious and inspiring side, which should motivate other Bulgarian tourist sites to follow suit.

The sustainable daily activities of Dieci Boutique Restaurant cover all and even build on many of the Green Key criteria and hopefully the international guides will take notice that this petite place in the middle of paradise is not the product of coincidence, nor an accident. But the exemplary result of hard work, passion and ingenuity of two persons in the middle of nature, delivering the highest creative cuisine that Bulgaria has to offer with zero waste and the minimum impact to their surroundings.

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Thank you, Gianfranco and Anna, for choosing Bulgaria as your home and for teaching us how to deliver the highest quality at the lowest cost to nature.

Due to the fact that the impressive green practices of this special place are not just sustainable policies and procedures, but a lifestyle and business style, a personal philosophy and credo, Dieci is the first restaurant to be awarded the prestigious GREEN KEY global award, not only in Bulgaria, but also in Eastern Europe.

Green Key Finland marks a decade of activity with more than 200 certified establishments

As Green Key Finland celebrates ten years of promoting sustainability in tourism, they also reach a milestone with over 200 establishments certified! Dive into the journey of Green Key’s growth, the remarkable partnerships that made it possible, and what’s next for sustainable tourism in Finland.

On October 28th, 2024, Going Green Ltd – the organisation behind Green Key in Finland – kicked off a year-long celebration to mark its 10-year anniversary. This milestone recognises a decade of guiding the Finnish tourism industry toward a more sustainable future. The event’s timing commemorates the founding of Going Green, offering a perfect occasion to gather key stakeholders and celebrate the strides made so far.

Heidi Heinonen (Green Key Finland) with Riitta Salasto (Chairman of the Board of Going Green Ltd)

The celebration was held at Going Green’s headquarters, with an address by Essi Aarnio-Linnanvuori, the chair of the company’s first board of directors and a founding signatory. Her speech revisited the company’s roots and initial vision, highlighting how much has been achieved since that pivotal moment a decade ago.

Attendees included representatives from the Foundation for Environmental Education (FEE) Finland, the Association of Finnish Travel Industry (SMAL), external auditors, jury members, and other close partners who have supported Green Key’s journey.

In 2015, S-Group, which operates Radisson and S-Hotels in Finland, first introduced the Green Key certification to the country. By next year, these pioneer hotels will also mark their 10-year commitment to Green Key’s sustainability framework – a programme chosen by S-Group for its rigorous approach and clear guidelines on enhancing responsible tourism practices.

Adding to the celebrations, Green Key Finland’s certification count surpassed 200 establishments following the jury meeting on August 30th. This milestone reflects the increasing adoption of sustainability in Finnish tourism, with 211 certified establishments to date and more expected at the next jury meeting in December.

Green Key Finland’s 10-year journey demonstrates the impact that collaboration, education, and commitment can have on promoting sustainable tourism practices. With this strong foundation, Going Green is excited to continue expanding the reach of Green Key in Finland and inspiring a greener future for tourism.

FEE Finland staff with (from the left) Saana Koukku, Anna Muotka, Heidi Heinonen in the middle,  Leena-Maija Valtola , and Minerva Peijari (on the right).

Green Key Brazil spotlight sustainability at the Adventure Travel World Summit 2024

At the Adventure Travel World Summit 2024 in Panama City, Green Key Brazil took the stage to showcase how certifications are shaping sustainable practices in adventure tourism. Discover the key insights from one of the most relevant panels of the event.

Photo credit: Disclosure/Embratur

Green Key Brazil actively participated in the Adventure Travel World Summit 2024 (ATWS), organised by the Adventure Travel Trade Association (ATTA) and held in Panama City from 7th to 10th October. Bringing together over 600 delegates from 65 countries, including leaders in global tourism, travel operators, and destination representatives, the event focused on the future of sustainable adventure tourism.

Leana Bernardi, the coordinator for both Blue Flag and Green Key in Brazil, featured in one of the summit’s most pivotal panels, where she emphasised the critical role of environmental certifications in advancing sustainability across the tourism industry. Leana Bernardi highlighted the programmes' ongoing efforts to promote sustainable practices at beaches, marinas, tourist vessels, and accommodation establishments, underscoring their impact on addressing sustainability challenges.

“As the European Union proposes new directives, it’s essential to unite the tourism community to exchange knowledge, address concerns, and discuss the best strategies for each sector. The rise in certifications is designed to help consumers better understand sustainability efforts and prevent greenwashing. Our aim is to guide companies and governments on their journey towards more sustainable activities, while helping them navigate the challenges that arise.”

— Leana Bernardi

This year’s ATWS marked its 20th anniversary under the theme “Connection,” a reflection of Panama’s strategic role as a link between continents, oceans, and cultures. Over four days, attendees participated in networking events, educational workshops, and interactive sessions that encouraged a forward-thinking approach to sustainable adventure tourism.

“Bringing the Adventure Travel World Summit to Central America for the first time, with Panama as the host, is a significant milestone. For over 20 years, we’ve recognised the vast potential for adventure travel in Panama and across Central America. There couldn’t be a more fitting place to shape the future of sustainable adventure tourism over the next two decades.”

— Shannon Stowell, CEO of ATWS

The presence of the Green Key and Blue Flag programmes at ATWS 2024 underlines the importance of incorporating environmental initiatives into the rapidly expanding adventure tourism sector. Their commitment to sustainability ensures that future generations can enjoy natural destinations and tourism facilities in a responsible and environmentally conscious manner.

About ATTA

The Adventure Travel Trade Association (ATTA), founded in 1990, is the world’s largest network of adventure travel leaders. Its global community consists of over 30,000 individuals, including tour operators, guides, travel consultants, tourism boards, and destination management organisations, all dedicated to promoting sustainable tourism. Through both virtual and in-person collaboration, the ATTA community drives innovative solutions that support responsible and profitable growth in the adventure travel industry.

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If you're looking to explore more ways your business can enhance its sustainability, check out our latest Good Practices from Green Key certified establishments across the globe. Discover innovative initiatives that can inspire your journey toward a greener future!